Chicago Nova FC - Conceptual Idea

This section showcases creative work from my university design thesis. The project focused on rebranding a favorite theme or hobby, allowing us to transform whatever idea into unique and imaginative masterpieces. My work centered around the Chicago Fire and their rebranding efforts for the (then-upcoming) 2020/21 season. Initially, my goal was to present this project before the Chicago Fire unveiled its new brand identity. However, the club released a new look in late 2019 and it faced significant backlash from fans, ultimately leading to a re-rebrand two years later to address the community complaints.